Answered By: Elaine Pocklington
Last Updated: Feb 09, 2023     Views: 212

Mintel Reports is highly recommended for this (link below).  It covers areas of expertise such as Market Intelligence, provides insight into brands and product ranges while basing its information on expert analysis and consumer research.  It allows for searching under the catergories of ‘sector’, ‘theme’ or ‘demographic’.

The World Advertising Research Centre (WARC) is also a useful database with case studies concentrating on brand management and campaigns.

Passport also contains marketing and statistical information on markets.

All of these can be found on the Business Subject LibGuide Databases - Business - LibGuides at Anglia Ruskin University